Astra consulting business
Definition of the commercial structure
- Definition of models trading.
- Profiles and features
- Customer management. CRM.
Sales force performance management
- Definition of KPI's
- Coverage, frequency and productivity
- Definition of systems of evaluation and communication of results
Management of projects and setting up of networks commercial
Qualitative market research
- Assessment of the experience of the customer and obtain their loyalty
- Mystery shopping
- In-depth interviews.
- Focus Group.
- DELPHI methodology
- Polls Preparation.
- Strategic marketing and communication plans.