Commercial training


25 years driving the business strategy

Comprehensive solutions to meet all your business training needs.

Sales teams need to Excel in your role, increasingly challenging and complex.


  • Conversational skills
  • Listen effectively and demonstrate to clients that are listening
  • Recognize the thoughts of the customer during the sales call to show respect and empathy
  • Use transition skills to establish context and to raise questions and issues.
  • Confirm understanding and show interest.
  • Identify mutually beneficial customer commitments and use them to plan future interactions.
  • Build a relationship and move smoothly towards the business discussion.
  • Encourage clients to express their concerns and hesitations directly
  • Use effective questions to facilitate an open exchange of information.
  • Discover the circumstances motivating needs explicit and implied customers. Recognize each need accurately before inserting features and benefits.
  • Ensure understanding and build trust.
  • Find a balance between open and closed questions.
  • Four steps to address the needs of customers
  • Choose the best time - and the most powerful and persuasive - way to talk about its offer and organization
  • Describe the relevant characteristics they will benefit the customer, According to the customer's specific needs and the advantages of its proposal.
  • Recognize, differentiate and solve the main objections and concerns of customers
  • Useful questions to understand the concern of a customer before dealing with it.
  • Overcome the skepticism of a customer by providing relevant evidence.
  • Eliminate misunderstandings by providing accurate information.
  • Overcome the drawbacks, underlining the relevant customer benefits.
  • Overcome the indifference or potential problems.
  • Close, to ensure the commitment of the client.
  • We produce fun and competitive challenges of equipment for a better understanding of the skills.
  • We produce
  • In Group and team exercises to improve the use and understanding of the skills.
  • Activities, to enhance the learning experience


Please take account of the way in which likes to communicate and interact professionally with others


Negotiate collaboratively to reach agreements beneficial to parties

Negotiate competitive way to develop tactics that will allow us to gain a beneficial agreement


  • Attention to the client and his experience: Loyalty customer
  • Commercial treatment of complaints
  • The bond between the customer and the sale
  • Sale high Impact
  • Sale Advisory
  • Sale Relational. Identify the personality of the customer, how you like working to adapt and sell, taking into account the way in which likes to interact with others
  • Sale a groups: Commercial presentations
  • Sell by Phone
  • Negotiation Commercial I-II:
    • Negotiate collaboratively to reach agreements beneficial to parties.
    • Negotiate competitive way to develop tactics that will allow us to gain a beneficial agreement
  • Planning of Sales Complex to develop more opportunities and chances of sales.
  • Skills Commercial
  • KAM: Key Account Manager
  • Organization and Territorial management work commercial
  • Leadership and Address of Equipment Commercial
  • Coaching Commercial Managers Sales
  • Marketing plans.
  • Marketing training tailored to each sector of economic activity.
  • PM training: Take awareness of the current challenging business landscape to establish the main processes of product development.
  • "Sales techniques and psychological processes"
  • Community Manager

Coaching commercial sales managers

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